Who Am I?

Perhaps we should talk

Are you looking for a hard-working, strategic copywriter turned Associate Creative Director who knows her way around web content like a bat in a cave? Take a look around. And if you like what you see, let me know.

AT&T :: Home Turf

AT&T :: Home Turf
ACD/Writer :: Ever want a glimpse into the life of a pro athlete? AT&T Home Turf set out to answer that universal curiosity by providing an online experience that invited people into the homes and lives of the pros. Over the course...

American Airlines :: As American As

American Airlines :: As American As
Writer :: When I say American what do you think of? Maybe apple pie, baseball or Route 66? That’s what we thought, too! In fact, the art director and I had a pretty extensive list of ways to link American Airlines to all things...

Javelin :: Agency Website

Javelin :: Agency Website
ACD/Content Strategist/Writer :: Rethinking, rebranding and redesigning our own agency website was one of the greatest challenges I’ve faced. I introduced the agency to content strategy, played an integral part in the creative decision-making...

AT&T U-verse :: Reindog

AT&T U-verse :: Reindog
ACD :: There are Dog People and then there are Dress Up Your Dog People. This award-winning microsite for AT&T U-verse encouraged everyone to have fun. I led the team who created this direct marketing campaign — including an...

AT&T U-verse :: Landing Page Strategy

AT&T U-verse :: Landing Page Strategy
Writer/Strategist/ACD :: The client tells you there’s a surplus of funds in the budget — what do you do? I led a team of strategic thinkers who came up with a proposal for 10 different reusable features that provided AT&T...

Albertsons :: Traditions Made Easy

Albertsons :: Traditions Made Easy
Writer :: So a sister agency calls to request support on some seasonal work. [Cue the all-star interactive team.] I teamed up with several others to plan, write, design and develop this engaging microsite for grocery store chain, Albertsons....

Javelin :: Content Strategy

Javelin :: Content Strategy
Writer/Strategist :: Following an inspiring session at the Online Marketing Summit, I discovered the value of content strategy. “Why aren’t we doing this?” I asked. No one really answered, so I determined a plan. My roadmap for...

Blog :: So Many Hats

Blog :: So Many Hats
Writer :: I always wanted to be a writer. More specifically, a copywriter for an ad agency. So when I finally landed the gig, I made every effort to be the best. In fact, I did it so well I was promoted to creative management. Great...

Mariloff Diamonds :: The Perfect Gift

Mariloff Diamonds :: The Perfect Gift
Writer :: Diamonds are forever, right? That’s why many years later I’m still proud to share some of the work I did for Mariloff Diamonds. I had the chance to craft dazzling content for a number a pieces to help drive traffic...